Yours truly attended the Directives West FIRST.LA Spring 2011 Presentation. Directives West is the West Coast merchandising consulting division of The Doneger Group. Directives West provides clients with comprehensive market analysis in all categories of business, including women’s contemporary, better, junior, moderate, accessories, young men’s and children’s.
Held Friday October 15th at the Califorina Market Center, this was their second Los Angeles runway presentation. Designers and brands included Champange & Strawberry, matty m, R.P.S., gwynedds, BOYFRIEND/GIRLFRIEND, The Sinclair MFGRP, fraiche, and COUTURE by W. Whitley Kros and Yana K, both re-launching for Spring 2011, as well as promising young lines Ai for Ai, Moon Collection, A. Mullier.
Patio of the California Market Center.
The show is about to start!
Champagne & Strawberry is a vintage inspired collection.
matty m – For Spring ’11, matty m remasters the classics.
A. Mullier loves to play with trendy seasonal color and an array of mixed fabrics to create a unique and stylish motif.
Whitley Kros top, The Sinclair MFGRP jeans.
Whitley Kros top, The Sinclair MFGRP jeans
Boyfriend/Girlfriend top, The Sinclair MFGRP jeans
fraiche Clothing is a trend drive LA based line with avant garde flair.
AI FOR AI is designed by a sister-team, Carol Ai and Elizbeth Ai.
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